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Better offers, explained.

Practical playbooks for clearer offers, stronger conversion, and healthier order values.

How to Create VIP Presale Experiences on Shopify (Without Custom Code)
01 / Featured story Oct 28, 2025 · 1 min

How to Create VIP Presale Experiences on Shopify (Without Custom Code)

Shopify is powerful — but when it comes to exclusive VIP presale experiences, it falls short. If you’ve ever wanted to give your loyal customers early a...

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Your BFCM Playbook: 3 Powerful Discount Strategies to Maximize Sales This Black Friday
02 / Field note Oct 06, 2025 · 8 min

Your BFCM Playbook: 3 Powerful Discount Strategies to Maximize Sales This Black Friday

Black Friday Cyber Monday (BFCM) is the Super Bowl of ecommerce. Shoppers are not just looking for deals; they are expecting them. In 2024, online sales...

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How to Set Up Different Discounts for Different Collections in Shopify
03 / Field note Sep 25, 2025 · 2 min

How to Set Up Different Discounts for Different Collections in Shopify

Running promotions on specific collections, whether it’s “Winter Jackets,” “Summer Essentials,” or “Best Sellers”—is a great way to boost sales without ...

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How to Show Discounted Price in the Store
04 / Field note Sep 22, 2025 · 3 min

How to Show Discounted Price in the Store

Many Shopify merchants struggle to highlight promotions in their storefront. By default, Shopify lets you set a sale price by using the Compare-at price...

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