How to Set Up Different Discounts for Different Collections in Shopify

Running promotions on specific collections, whether it’s “Winter Jackets,” “Summer Essentials,” or “Best Sellers”—is a great way to boost sales without slashing margins across your entire store. In Shopify, you can create targeted promotions that apply only to certain groups of products. This helps you control inventory, reward loyal buyers, and encourage customers to explore more of your catalog.

In this guide, we’ll show you how to apply discounts by collection in Shopify, step by step, while also exploring how apps like Hype Discounts can make the process faster and more flexible.

Why Collection-Based Discounts Work

Not every customer is motivated by sitewide sales. Sometimes it’s smarter to:

• Clear out seasonal stock (e.g., “Summer Dresses – 40% Off”).

• Highlight new arrivals (“Get 15% Off Our Fresh Drop Collection”).

• Run VIP or loyalty promos (“Exclusive 20% Off for Members – Shoes Collection Only”).

By setting up Shopify collection discounts, you can give the right incentive in the right place, without over-discounting.

Step 1: Create a Discount Code for a Collection

From your Shopify admin:

1. Go to Discounts > Create discount.

2. Choose your type (Amount off products or orders).

3. Under Method, pick Discount code and enter a code like WINTER20.

4. In Applies to, select Specific collections and add the collections you want.

5. Save the discount.

Now only products in those collections will be discounted when shoppers use your code. This is the standard way to set up promotions Shopify collections natively.

Step 2: Set Up Automatic Discounts by Collection

If you don’t want customers to enter a code, you can use an automatic discount:

1. Go to Discounts > Create discount again.

2. Select Automatic discount instead of Discount code.

3. Set the percentage or fixed amount.

4. Under Applies to, pick your target collection(s).

5. Save and test it.

When customers add items from those collections to their cart, the discount applies automatically. Perfect for flash sales or “Buy More, Save More” promos.

Where Hype Discounts Makes It Smarter

Shopify’s built-in tools are a great starting point, but if you’re scaling—or running multiple promotions at once,you’ll find limitations. This is where Hype Discounts steps in:

• Multi-Collection Control: Apply different rules for different collections in a single campaign.

• Multi market control

• Dynamic Pricing: Set progressive discounts (e.g., 10% off T-Shirts, 20% off Jackets, 30% off Accessories).

• Visual Widgets: Add progress bars, banners, or popups so shoppers see your collection-based deals live on the store.

• No-Code Logic: Segment discounts by customer tags, regions, or cart contents without writing Liquid code.

Example: Instead of setting up three separate discounts in Shopify, you can create a single campaign in Hype that handles all three collections with different offers—cleaner, faster, and more engaging for customers.

Pro Tips

Bundle with Marketing: Highlight your collection discounts in emails and ads. A banner saying “20% Off All Shoes This Week Only” drives more clicks than a vague “Sale On Now.”

Test Different Offers: Try varying the discount % across collections. Hype makes this easy with campaign-level insights.

Stack Smartly: Decide if your collection discounts should combine with other offers or remain exclusive.

Setting up Shopify collection discounts helps you control which products get promoted and when. Whether you use Shopify’s built-in tools or upgrade to Hype Discounts for more flexible, multi-market campaigns, collection-level promos are a proven way to boost engagement and conversion.