How Calzature Parutto Runs Multi-Market Volume Discounts on Shopify With Live Pricing

The Campaign They Wanted to Run

For a seasonal sale, Calzature Parutto wanted to promote Papù Rialto shoes with a volume-based offer:

• Buy 1 pair → get a lower price (volume discount)

• Buy 2 pairs → get a better price

At the same time, they needed:

• The same campaign structure across markets

• The text and messaging to appear in the customer’s own language

• The volume banner and pricing block to change per country, not just one generic English block for everyone

So the real challenge wasn’t just “discounts”, it was multi-market messaging + volume pricing on a single Shopify store.

The Challenge

1. One store, multiple languages

Calzature Parutto runs a single Shopify store that serves shoppers in three languages:

• Italian (IT)

• English (EN)

• French (FR)

Visitors from each market should see the campaign text, pricing block, and volume messaging in the correct language, based on their locale.

2. UI text can’t be auto-translated inside one block

A Live Pricing block handles the price, messaging, and layout of the offer.
But the block’s text doesn’t auto-translate across markets.

So the team could not rely on one block for all languages,  they needed separate blocks for Italian, English and French.

3. Keeping everything in sync

They also needed:

• The same discount levels (for example: 1 pair vs 2 pairs)
  

• The same design/layout
  

• But different text and different IDs for different markets

Doing this manually with lots of coupons and theme edits would be fragile and hard to maintain.

The Solution:

Calzature Parutto used Hype Live Pricing together with Shopify’s Translate & Adapt app to create a clean, multi-market setup:

• Hype Live Pricing handled:
  

• Volume discount logic (1 pair vs 2 pairs)

• Price display on the product page

• “Live” price updates based on quantity
  

• Translate & Adapt handled:
  

• Showing different content per market

• Mapping the correct Hype block ID to each locale/language

How Parutto Set Up Their Multi-Market Campaign

To run the same volume offer in three languages (IT, EN, FR), the Parutto team used a simple multi-step setup combining Hype Live Pricing with Shopify Translate & Adapt.

1. They created three Live Pricing blocks in Hype

Each block had the same volume discount logic but different language text:

• One for Italian

• One for English

• One for French

The design and discount tiers stayed identical , only the language changed.

2. Each block came with a unique Hype ID

Hype generates a separate ID for each block.
These IDs are how Shopify knows which Live Pricing block to show on a page.

3. They placed the Hype container in the theme once

The theme had one placeholder where the Live Pricing block appears.
Which block shows depends on the market.

4. They used Shopify’s Translate & Adapt to assign the right ID per market

Inside Translate & Adapt, Parutto saved:

• The Italian block ID for the IT market

• The English block ID for EN

• The French block ID for FR

Shopify Markets then served the correct block to the correct visitor automatically.

5. One campaign, perfectly localised

Hype handled the volume logic.
Translate & Adapt handled the language.
 Result: each region saw the same campaign but in the right language and with the right pricing block.

The Result : 

1. Clean multi-market UX

Shoppers in each country saw:

• Messaging in their own language

• The correct volume discount banner

• The live price on the product page, not just a generic “discount at checkout” note

This made the campaign feel local and clear, even though it was managed from a single Shopify store.

2. Centralised volume logic with Live Pricing

Because the volume discounts were managed inside Hype Live Pricing:

• The team only had to manage one logical campaign

• They didn’t need separate Shopify discount codes per market

• Any change to the discount structure could be made once in Hype and kept in sync across blocks

3. Less manual work for future campaigns

Now that the pattern is set:

• For a new multi-market campaign, they can:
  

• Duplicate the existing blocks

• Update the text per language

• Map new IDs in Translate & Adapt

No developer is needed to:

• Rewrite liquid logic

• Hard-code campaign variations

• Maintain long lists of discount codes

4. Better path to purchase

By showing the real price and volume discount directly on the product page, instead of only at checkout, the brand:

• Reduced the chance of visitors leaving to look for discount codes

• Made it clearer how much extra value they get when adding a second pair

• Kept the experience aligned with the premium look and feel of the brand

Key Takeaways

If you’re running a Shopify multi-market store and want:

• Different language and copy per market

• The same volume discount logic everywhere

• A way to manage discounts without heavy engineering work
  

You can combine:

1. Hype Live Pricing blocks (for discounts and price display)

2. Shopify Markets + Translate & Adapt (for locale-based content and IDs)
   

The Calzature Parutto setup shows that you don’t need a custom app or complex code to:

• Run multi-language volume offers

• Keep your pricing logic centralised

• Give every market a native, on-brand experience

Feedback from the Calzature Parutto's team