How Rothy’s Built a Seamless, Customer Friendly Gift Experience Using Hype

The Challenge

Rothy’s needed a gifting experience that worked everywhere customers interacted with the brand:

• Visible on product listing and product pages
• Automatically added when shoppers met the requirement
• Automatically removed when they no longer qualified
• Allowed shoppers to remove the gift manually if they didn’t want it
• Prevented the system from forcing the gift back into the cart
• Fully customized to match Rothy’s clean look and tone

This level of control is something most gifting tools cannot support.

The Solution Built with Hype

1. Making the Gift Visible Across the Store

Rothy’s promoted the offer directly within the product grid using a bold, branded tile.
This helped set clear expectations before customers even clicked into a product.

Hype’s tools allowed Rothy’s to highlight the offer without disrupting the browsing experience.

2. Real-Time Progress & Automatic Gift Adding

With Hype, the system automatically added the gift as soon as shoppers qualified.
The cart updated instantly with:

• A confirmation message
• The gift item
• A clear “Remove” option

This required no discount codes, no popups, and no extra steps from the shopper.

3. Dynamic Messaging on Product Pages

Product pages reflected the customer’s qualification status in real time:

• Before unlocking: gentle prompt to continue shopping
• After unlocking: a gift preview and confirmation message

The messaging helped customers understand the offer without needing to check the cart.

4. Gift Added Confirmation Across the Site

Once the customer unlocked the offer, both the cart and PDP displayed synchronized confirmation states, ensuring clarity at every step.

5. A Smooth, Intelligent Cart Experience

Rothy’s wanted the entire gift logic inside the cart to feel natural and effortless. With Hype, the cart now responds intelligently to every customer action.

• When a shopper qualifies, the free gift is added automatically and the messaging updates instantly. If the shopper removes items and no longer qualifies, the gift is removed just as smoothly to keep the cart accurate.
• And if the shopper decides to remove the gift manually, Hype understands that they have opted out. The system respectfully keeps the gift removed even if their cart still qualifies, while offering a simple option to add it back anytime.
  

All of this happens in one continuous flow, without code or complicated setup giving customers a sense of clarity and control while keeping the promotion running reliably in the background.

The Result

Rothy’s delivered a highly polished gift promotion that was:

• A gift experience that worked automatically, end-to-end.
• Clear messaging across the entire store.
• A promotion that felt helpful, not pushy.
• A flow that respected customer choice.
• A fully branded experience without any engineering effort.