Hype

How RAIDE ran market wise Live Pricing and a VIP Presale with Hype Discounts

December 18, 2025 Ashwathy M

Introduction

RAIDE Research is a performance focused brand that designs high quality equipment and apparel for human powered movement in the mountains. Their products are built for people who care deeply about efficiency, durability, and real-world performance, whether they are moving uphill, covering long distances, or pushing physical limits.

RAIDE takes a thoughtful, engineering first approach to product design. Every item is developed with clear intent to help athletes and outdoor enthusiasts move farther, faster, and with less waste. Because of this focus, RAIDE serves a global customer base, selling directly to customers across more than 10 international markets, each with different currencies and pricing needs.

As a global DTC brand, RAIDE needs pricing and promotions that are accurate, fair, and market-specific, without hurting the premium feel of the brand.

Challenge

For Black Friday, RAIDE could not use a simple percentage discount.

They needed:

Live pricing by market, not flat discounts
Support for 10+ markets, each with a different currency
Different cart value thresholds for each currency
Clear product inclusions and exclusions so only selected products were discounted
A smooth VIP presale for loyal customers

Most discount apps could not handle market-wise pricing and currency-based cart rules together.

Solution

RAIDE used Hype Discounts to set up their Black Friday sale and VIP presale.

With Hype, they:

Set market specific live prices in local currencies
Created cart size promotions with different thresholds for each currency
Defined exact product inclusions and exclusions
Ran a VIP presale, showing special pricing only to VIP customers

All pricing rules worked automatically based on the shopper’s market.

Result

RAIDE successfully ran Black Friday across 10+ global markets
Pricing stayed clean and correct in every currency
VIP customers received early access pricing
Setup was fast and easy, and the same setup can be reused for future sales

Feedback from the Raide's team

Without Hype Discounts, we would not have been able to run our Black Friday sale. We have >10 markets, all in individual currencies, and wanted to set sale prices by market vs. just blanket a x% off promo, as well as different thresholds for our cart-size promo by market by currency. Hype Discounts was the ONLY app we found that enabled that AND allowed us to be very explicit about inclusions and exclusions in terms of products from the promo. It was easy to use and get setup in minutes, and we look forward to using the app regularly in the future.

United States

Ready to Transform Your Pricing Strategy?

See how Hype's AI-powered dynamic pricing can increase your revenue by up to 40%.

Start Free Trial