Get Hype for Shopify
The Challenge
Craftzero’s promotional setup required far more than what Shopify’s built-in discounts or most apps could handle.
1. Multi-Product, VIP-Only Discounts
Craftzero wanted selective products to show:
- 30% off
- 25% off
- Only to VIP customers
- Only during specific campaign windows
And these prices needed to:
- Show instantly on product pages
- Display discount badges in collections
- Update dynamically without refresh
2. A Strict BOGO Offer
Craftzero also wanted a Buy One Get One 50% Off promotion, but with specific rules:
- Applies only when the customer buys the same variant
- Not mix-and-match
- Not across different pack sizes
This is something typical discount apps struggle with.
2.3 Tiered Free Gifts in a Third-Party Cart Drawer
Craftzero uses UpCart as their cart drawer.
They had two gift tiers:
- Spend X → unlock Gift 1
- Spend Y → unlock Gift 2
They needed:
- A visible cart progress bar
- Real-time updates as cart value changes
- Auto-unlock & “Claimed” states
- Free gifts working inside UpCart, not the Shopify default cart
Most apps cannot integrate directly with third-party cart drawers.
The Hype Implementation
Below is a detailed breakdown of how Hype powered each promotional capability across Craftzero’s store.
1. VIP Early-Access Discounts Across Selected Products
Craftzero ran an exclusive VIP campaign where selected bottles and bundles were discounted at 30% and 25% off. These discounts were designed to be visible immediately on the storefront, allowing VIP customers to see their special pricing before opening the product page.
How Hype Delivered This
- A multi-product VIP rule that targets only customers marked as VIP.
- Automatic price adjustment for VIP visitors the moment they land on the site.
- Badge injection on product tiles showing “25% Off” or “30% Off” during the campaign.
- Clear strikethrough comparing original vs. VIP price.
- No discount codes necessary and no visibility for non-VIP customers.
This VIP setup improved conversion significantly by making the offer visible and immediate, and reduced support questions about discounted pricing.
2. Dynamic Price Updates When the PDP Is Opened
Once a VIP customer opened a product page, Hype instantly recalculated and replaced the standard price with the correct VIP campaign price.
How Hype Delivered This
- Automatic real-time PDP price updates with no reloads.
- Strikethrough pricing showing the original compare at price.
- Updated pricing across variant selectors
- Visibility only for customers who qualify for the VIP discount.
This eliminated confusion where customers had to wait until checkout to see savings. VIPs saw their final price upfront, which increased trust and completion rate.
3. Buy One, Get One 50% Off - Variant-Strict Logic
Craftzero also ran a Buy One, Get One 50% Off promotion for specific products. The key requirement was strict as the offer should only apply when customers purchased two units of the exact same variant.
How Hype Delivered This
- Created a BOGO rule tied directly to the variant ID rather than the product.
- Ensured the discount triggered only when two identical variants were added to the cart.
- Added clear on-page messaging so customers understood the offer.
- Applied the 50% discount automatically when the qualifying pair was detected.
- Prevented unrelated variants or pack sizes from activating the promotion.
This ensured precise discount logic and a transparent, frustration-free experience for shoppers.
4. Tiered Cart Progress Bar With Free Gifts (Integrated Inside UpCart)
Craftzero uses UpCart, a third-party cart drawer with its own layout. They wanted to run a two-tier free gift structure:
- Spend X → Unlock Gift 1
- Spend Y → Unlock Gift 2
This required a progress bar and gift unlocking system that worked inside UpCart, not Shopify’s default cart.
How Hype Delivered This
- Integrated Hype’s Tiered Cart Progress Bar Element directly inside UpCart.
- Enabled real-time progress updates as items were added or removed.
- Clearly displayed how much more a customer needed to spend to unlock each tier.
- Automatically unlocked gifts once the threshold was met.
- Displayed states such as “Ready to Claim” and “Claimed”.
- Automatically removed the free gift if the cart dropped below the threshold.
- Synced all cart and gift logic with UpCart’s architecture.
To support merchants using this setup, Hype provides open documentation for this element:
https://docs.hypediscounts.ai/tiered-cart-progress-bar-element/
5 All Promotion Types Working Together Seamlessly
The most challenging part of Craftzero’s setup was ensuring that multiple promotions could operate at the same time without conflict. Their active campaigns included:
- VIP multi-product discounts
- PDP real-time price updates
- Dynamic collection badges
- Variant-specific BOGO
- Two-tier free gifts
- A progress bar operating inside UpCart
- Custom promotional banners on product pages
How Hype Made This Possible
Hype unified all rules under a single engine capable of:
- Monitoring carts in real time
- Applying multiple discount types simultaneously
- Prioritizing rules in the correct order
- Resolving conflicts automatically
- Updating storefront and cart elements instantly
- Maintaining compatibility with third-party apps like UpCart
This allowed Craftzero to run their most ambitious campaigns especially during Black Friday without breaking the cart, duplicating discounts, or needing custom development.
Craftzero’s promotional environment is one of the most complex scenarios in Shopify retail, involving customer-level personalization, strict variant logic, multi-tier gifting, and interactions with a third-party cart drawer.
With Hype, all of these promotions run smoothly through one unified system.
Craftzero now has the ability to launch VIP events, BOGO deals, layered discounts, and cart-based rewards confident that everything will calculate, display, and stack correctly across the entire customer journey.