How Bracker’s Used Hype to Power a Multi-Discount “One Code” Halloween Sale

The Challenge

A Single-Code Campaign With Multiple Discount Requirements

For their Halloween campaign, Bracker’s wanted to send subscribers a simple message:

“ONE CODE TO CLAIM THEM ALL: Spooktober25”

Behind this single line, however, the team needed to apply:

• 25% off one collection

• 15% off selected tools

• 20% off other curated items

Shopify’s native system does not allow multiple discount percentages to be triggered by a single code or link. Running this type of sale traditionally required a patchwork setup.

Limitations of Their Previous Workflow

Before using Hype, the Bracker’s ecommerce team faced several challenges:

• Reliance on multiple apps to run monthly sales

• Time-consuming manual configuration for each discount
  

• Customers often needed multiple codes, creating confusion

• Difficulty maintaining consistent, professional-looking campaigns

For a brand running structured, recurring promotions, this process was inefficient and hard to scale.

The Solution

Hype’s Multi-Product Discount Feature

Bracker’s adopted Hype as their primary monthly sales engine. Using Hype, they were able to configure multiple discounts within a single campaign and connect them all to one activation link.

For the “Spooktober” promotion, the team created:

• A 25% discount rule for Collection A

• A 15% discount rule for Collection B

• A 20% discount rule for Collection C

All discount rules were tied to a single auto-activation URL used in their email newsletter.

Customer Experience Flow

When subscribers clicked the email link:

1. The campaign activated automatically, no code entry required.

2. Each product displayed the correct discounted price (25%, 15%, or 20%).

3. The shopping experience matched the promise of “One Code” simple, clear, and friction free.

This delivered the exact promotional experience Bracker’s envisioned while reducing operational overhead for the team.

Implementation Experience

Before Hype

• Discounts were scattered across various systems

• Setup required significantly more time

• Customer experience involved multiple codes and more friction

After Hype

Operational Benefits

• Centralized and streamlined monthly sales setup

• Much faster configuration

• Cleaner, more organized discounts

• Easier updates and maintenance

• More professional appearance in campaigns

Customer Experience Benefits

• One code or link unlocks all discounts

• Clearer pricing

• No guesswork during checkout

• Consistent promotional messaging

Overall Satisfaction

Bracker’s reported that Hype:

• Has become an integral tool for their monthly sales strategy

• Improved both internal workflows and customer-facing experience

• Simplified promotions that previously required multiple apps and more manual work

Results

• One unified campaign: Multiple discounts supported by one link/code

• Reduced setup time: Significantly faster than their previous multi-app approach

• Higher customer clarity: Shoppers immediately saw the correct discounted prices

• More professional campaigns: Cleaner, consistent, and easier to maintain

• Better internal organization: Consolidated discount management within Hype