Hype

AOCTW: Using Live Pricing to Run High Impact Drops with Hype Discounts

December 22, 2025 Ashwathy M

Introduction

And Out Come The Wolves (AOCTW) is a New York based independent brand focused on graphic apparel and accessories. Their products carry bold statements and are released in limited quantities. AOCTW’s customers are highly engaged and expect clear pricing during drops, flash sales, and special moments.

Challenge

AOCTW wanted to run short, high-energy sales where prices change instantly for a limited time. Using regular discount codes meant customers only saw savings at checkout. This created confusion and broke the flow during fast-moving drops.

Solution

AOCTW used Hype Discounts to enable live pricing. With Hype, product prices drop in real time during flash sales. Customers see the discounted price directly on the product page and in the cart with no codes, no extra steps.

Result

Customers saw the discounted price instantly and trusted what they were paying. Sales moved faster and felt clearer. Hype was important for AOCTW because it allowed full control over live pricing, not just checkout discounts.

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